Su Lin

Started my career as a Technical Engineer in the electronic industry. Learned web design and graphic design as hobbies which led me to gain more interest in Digital Marketing.

Over the years, I had a chance to learn and explore how Digital Marketing works especially in B2B markets. As a Marketeer, I look from a customer perspective while making sure the business goal is in place.

My Expertise

Responsive Web Design & SEO

Crafts websites that are not only visually appealing but also optimized for search engines. Combines a deep understanding of WordPress and e-commerce platforms with strategic SEO techniques to enhance organic reach.

Email Marketing

Creates personalized email campaigns designed to boost engagement and conversions. Leverages smart segmentation and data insights to nurture leads and build lasting customer relationships.

Marketing Automation

Experienced in marketing automation with a proven track record in setting up smart workflows that reduce manual workloads. Implements automated workflows that minimize manual efforts and streamline campaign management. Configures systems to send personalized emails based on user behavior, enhancing customer engagement across channels.

Search Engine Marketing (Google Ads)

Creates personalized email campaigns designed to boost engagement and conversions. Leverages smart segmentation and data insights to nurture leads and build lasting customer relationships.

Social Media Marketing

Drives brand awareness and quality leads through expertly managed Meta Ads and LinkedIn Ads campaigns. Focuses on connecting with audiences in a way that amplifies visibility and fosters community engagement.

CRM Management

Optimizes customer interactions by leveraging advanced CRM systems. Designs efficient workflows that analyze data, improve communication, and support long-term customer retention.

Fun Facts

YEARS OF EXPERIENCE

10

Working Hours

4,780

Awards Won

15

Resume

Work Experience

Jan 2022 - Current
ACAD Pte Ltd

Business Development Manager

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2013 - 2016
Envato

Senior Ui/Ux Designer

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2011 - 2013
Envato

Junior Ui/Ux Designer

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Education

2016 - 2021
NTU Singapore

BEng Electrical & Electronics Engineering

Achievement:
Designed and implemented a multi-factor authentication system incorporating fingerprint recognition for enhanced cybersecurity using machine learning algorithms.

2012 - 2015
Republic Polytechnic, Singapore

Diploma in Digital Entertainment Electronics

Achievement:
Two times induction into the Director’s Roll of Honour
Graduated in the top 10% of the class

Design Skills

Web Design

90%

Print Design

65%

Logo Design

80%

Graphic Design

90%

Coding Skills

JavaScript

95%

PHP

85%

HTML/CSS

100%

Smarty/Twig

75%

Perl

90%

Knowledges

  • Marketing
  • Print
  • Digital Design
  • Social Media
  • Time Management
  • Communication
  • Problem-Solving
  • Social Networking
  • Flexibility

Certificates

Portfolio

SoundCloud Audio

SoundCloud Audio

Audio, SoundCloud
Detailed Project 2

Detailed Project 2

Detailed
Vimeo Video 1

Vimeo Video 1

Video, Vimeo
Detailed Project 1

Detailed Project 1

Detailed
Mockup Design 1

Mockup Design 1

Mockups
YouTube Video 1

YouTube Video 1

Video, YouTube

Contact

San Francisco

415-832-2000

alex@example.com

Freelance Available

How Can I Help You?